Ten simple pointers for success.
- Maximize Floor Space
- Product placement
Line-of-Site Organizations: where you put your products matters, and how they are organized matters. Every inch of your retail space matters and how you arrange things is extremely important. Have a grocery store mentality, they put the milk in the back for a reason and it’s not for their convenience. It’s because milk is a top selling item in the store and chances are better a customer will buy something besides the milk if he or she has to walk through the entire store to get to the milk. And a grocery store is immaculately clean...
- Time to lean? Time to clean!
Keep the store clean, don’t underestimate the power of a broom or mop. Do you want to spend money in a filthy retail environment? A clean environment makes customers feel comfortable and increases the perceived value of the products and services you offer. Your customers want to smell soil and nutrients and be reminded of their grow room.
- Organize your products by their utility.
Put the lights with the lights, the fans with the fans, and the nutrients with the nutrients. Customers’ ability to find what they want, and for you to find it for them when they want does make a difference in the end result.
- Know your products!
Would you work for a pool supply company if you didn’t know how to swim? Are you operating a retail garden store and you don’t know how to grow a plant with confidence? Know your products. And know them well enough to be able to upsell them, but also to not push or overwhelm the customers with the abundance of products offered in your store.
- Train your staff and treat them well.
They are your eyes and ears when you are not around. As with knowing your products, know your staff. It is fundamental in business to have a sales staff that is professional, knowledgeable, and motivated. At GH, we sell success and the products follow. Your staff needs to be knowledgeable and motivated to not only sell products, but keep the store and inventory neat and organized.
- Make the transaction as fast and pleasant as possible.
You would be surprised how much more you can sell the faster you are able to smoothly expedite the sale at the counter. Have your Point Of Sale system running, be clear with the customer about pricing and price quotes upfront, so when the transaction is ready the sale can be completed fast. More time at the counter means less confidence, and more people waiting in line means you may need another register!
- Customers are more important than sales.
You can make a lot more money by creating long-term customers than just making a sale. Selling customers what they need and what will help them be successful will keep them coming back to your store. Think long term and create loyal customers rather than convincing them to buy the most expensive items or items they don’t truly need.
- Keep up with the times.
"Things aren’t what they used to be." True. So what are you going to do about it? Keep up and adapt with the times, or you will watch it go by. Be able to adjust to changing market dynamics, modernize your technology regularly, and be up-to-date with the latest trends and new products, not only to sell them but to upsell what you already have!
Make your business an inviting place that customers want to come and spend their money. Remember end users have more choices than ever so you have to work to make them want to shop with you. Keep the store clean and the staff sharp and motivated. Know the products and have a positive attitude and let us help you grow your business!